Growth Stories
Showcasing Freddie’s Farm Snacks
LIFT-fmcg and our digital partner recently worked with Freddie’s Farm Snacks to deliver a fresh, engaging new website that brings their exciting brand story to life.
Freddie’s Farm had just completed a vibrant brand refresh to reflect their position as an industry leader in the kids’ snacking category. The next step was to create a digital home that captured their values, showcased their products, and communicated what makes them different.
The new website reflects Freddie’s Farm Snacks’ refreshed identity — vibrant, authentic, and true to their mission of creating healthier snacks from whole British fruit and veg
Working closely with Laurie, Charlie, and the Freddie’s Farm team, we built a website designed to tell their story with authenticity and impact. From highlighting their patented method of making snacks using whole fruit and veg from British farms, to celebrating their mission to avoid concentrates and purées used by bigger brands, the site makes clear why Freddie’s Farm is setting new standards in the category.
The website launch marked more than a design upgrade, it gave Freddie’s Farm a powerful platform to connect with parents, retailers, and industry stakeholders. It now reflects their ethos, their innovation, and their ambition to grow.
This project shows how LIFT-fmcg collaborates with partners to deliver not just strategy, but execution, ensuring that brand stories are told consistently across every channel. For Freddie’s Farm, the new website is an essential step in their journey to bring better snacking to families across the UK.
Let’s build your growth story
LIFT-fmcg is a Food & Beverage Growth House, founded by Nick Turner a seasoned commercial leader with over 20 years of experience unlocking growth for food and drink brands across the UK and Europe. From early-stage startups to scaling SMEs and large global players, Nick has delivered results at every level, winning listings, expanding into new channels & new customers, and turning strategy into action.
Having held senior roles at brands like Rubies in the Rubble, Amy’s Kitchen, and Organix, Nick brings deep hands-on experience across grocery retail and foodservice. Whether it’s sharpening commercial strategy, leading key account growth, or scaling operations, LIFT-fmcg helps brands cut through the noise to fuel your growth.
